How Mattel’s Barbie lost the war against the Bratz doll
How Mattel's Barbie lost the war against the Bratz doll Student’s name Institutional affiliation How Mattel's Barbie lost the war against the Bratz doll Question 1 The managers of Mattel delayed in making critical decisions about the core product Barbie until it was too late. It was only after MGA Entertainment introduced Bratz that the managers of Mattel realized they needed to act swiftly to recapture the market position that Barbie had enjoyed for over four decades. According to Jones (2013), the process of decision-making and organizational learning is guided by the level of cognitive structures of managers. The thought... [ˇK]
